The speed of a website is a key factor in its reach. Search engines pay attention to loading times for the classification of the page in the search results. In addition, site visitors are not particularly forgiving with slow websites, often leaving them after a few seconds.
For these reasons, we place a great deal of emphasis on speed optimization in the development and improvement of the Website-Base.
The Website-Base is configured in such a way that pages are rendered once on their first call-up according to their backend configuration and then stored as a static HTML file on the server. As long as this page remains unchanged in the backend, only the already prepared HTML file will be sent to each subsequent visitor. This form of caching can speed up loading times of your website many times over. This is especially true for pages that contain many media elements, such as pictures and videos, because they do not need to be reformatted each time the page is called.
In order to make better use of this function, images are responsively integrated by the Website-Base.
After adding an image, it can be formatted in the backend for different screen sizes. When the page is called, the website responds to the device used and outputs the appropriate formatting. Images that were stored, for example, with a size of 4000 x 3000 pixels and are called on a mobile phone screen with 300px width, get prepared on the server side, so that the user does not load the full file size when loading the page, but an automatically created, much smaller file gets sent.
The prepared pages are also saved in the static cache so that the compression process does not have to be performed every time a page is called. This significantly reduces the load time of the website.
It is also possible to integrate large images in a smaller format and to enlarge them with a click on the image. When the page is called, only the small image is loaded from the server, the full file only when it is needed in the enlarged view.
Certain page sections are accessed most often from mobile devices. These areas may be provided by the website base as Accelerated Mobile Pages (AMP), a minimalist, mobile-ready version of the pages.