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Welcome back to our AI article series!
Now that we have looked at AI tools for general information searches and dealt with the basics and terms relating to artificial intelligence, the next step is to look at applications that actively generate content – more precisely: writing texts. Whether emails, blog articles, marketing texts or summaries: AI-supported text generators have long been practical helpers in everyday and professional life.
Some tools – such as ChatGPT or Gemini - have already been introduced as research tools, but also play a central role in text creation. There are also specialized alternatives, for example for advertising copy, SEO or creative tasks. In this section, we compare leading AI text tools in terms of target group, text quality, ease of use and special features. We present the following tools below, some of which differ significantly depending on the target group and text type.
ChatGPT
Broad target group: from everyday life to content creation
- Versatile, creative, good dialog style, understands complex tasks
- Partly generic, context must be clearly described
Gemini
Users who want structured texts and up-to-date facts
- Good factual accuracy, clear structure, natural style
- Limited context and model access in the free version
Claude
Factual, analytical text tasks, long texts
- Very precise, good text comprehension, high consistency
- Less creative, limited awareness in DE to date
Jasper
Marketing, copywriting, advertising copy
- Numerous templates, clear focus on conversion and SEO
- Less flexible, fee-based from first serious use
Neuroflash
German-language advertising & social media
- Optimized for German language, intuitive UI, GDPR-compliant
- Limited range of functions in the free plan
- Provider (year of release): OpenAI (2022)
- Free to use: Yes, GPT-3.5 permanently available free of charge
- Account required: No, can also be used without login since April 2024 (with limited personalization)
- Premium access: ChatGPT Plus ($20 /month) with access to the more powerful GPT-4o model, faster responses, advanced features (such as GPTs, file upload, image analysis); other price plans available (Pro, Team, Enterprise).
- AI models used: GPT-3.5 (free) and GPT-4o (Plus version or free, with limitations); GPT-4o can also react to web searches, files, images, and speech.
Who is ChatGPT suitable for as a text generator?
ChatGPT is particularly suitable for users who are looking for a writing tool that can be used for a wide range of purposes – from everyday tasks (emails, job applications) to editorial texts (blog articles, headlines, newsletters) and creative formats (storytelling, poetry, advertising copy).
Text style features
ChatGPT (especially GPT-4o) is trained to write in a friendly, structured and accessible way. The texts are usually well organized, often with headings or bullet points if desired. The tool can formulate both factually sober and creatively playful texts – depending on the prompt.
Note on use
If you want to use ChatGPT as a text generator, you should give specific instructions (e.g. ‘Write an introduction to XY in the style of a press release’). Examples or target group information also help the AI to make the text more accurate. The premium version (GPT-4o) offers noticeably better results for longer, structured texts – especially for demanding writing tasks.
Advantages and Disadvantages of ChatGPT as a Text Generator summarized
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- Provider (year of release): Google (2023, renamed from Bard to Gemini in February 2024)
- Free to use: Yes, Gemini 1.5 Flash is integrated in the free version
- Account required: Yes, Google account required
- Premium access: Google AI Pro (€21.99/month), access to the more powerful Gemini 2.5 Pro model and Deep Research on 2.5 Pro and more 2 TB storage space (instead of just 15 GB in the free Gemini version); there are even fewer limits with Google AI Ultra.
- AI models used: Gemini 2.5 Flash (free) and Gemini 2.5 Pro (Google AI Pro); multimodal (text, image, audio, video); integrated web search.
Who is Gemini suitable for as a text generator?
Gemini is particularly suitable for users who value up-to-date information, structured answers and natural language. It scores highly for factual writing tasks, informative texts and explanations - from research and outlines to easy-to-read drafts for presentations, articles or emails.
Text style features
Gemini attaches great importance to clarity and structure. The texts are factual, often with bullet points, subheadings or numbered lists. Emotional, particularly creative or brand-strong tonalities are somewhat weaker - but Gemini is ideal for well-founded information processing and factual communication.
Note on use
Gemini works particularly well if you specify a precise task or a concrete goal (e.g. ‘Create a neutral guide text about X’). If you work with the Pro model, you benefit from a significantly larger context window – ideal for long documents or in-depth analyses.
Advantages and Disadvantages of Gemini as a Text Generator summarized
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- Provider (year of release): Anthropic (2023)
- Free to use: Yes, Claude Sonnet 4 is available for free users
- Account required: Yes, registration with Anthropic or supporting platforms required
- Premium access: Claude Opus 4 is accessible via paid plans such as Pro ($17.00/month), Max, Team or Enterprise.
- AI models used: Claude Sonnet 4 (balanced), Claude Opus 4 (most powerful variant).
Who is Claude suitable for as a text generator?
Claude is particularly suitable for users who want to create long, structured and factually precise texts – for example in the fields of education, law, editing, technology or science. Claude also comes into its own when analyzing large documents or creating consistent arguments.
Text style features
Claude attaches great importance to fact-based, logical and sober writing – ideal for professional and factual texts. The texts are structured, with a clear outline, and less focused on emotional impact.
Note on use
Claude works excellently if you hand over entire documents to the model for analysis or continuation, e.g. contracts, strategy papers or research reports. Claude Opus 4 with Pro access is ideal for complex tasks, while Sonnet 4 is sufficient for many everyday texts.
Advantages and Disadvantages of Claude as a Text Generator summarized
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- Provider (year of release): Jasper, formerly Jarvis.ai (2021)
- Free to use: Yes, 7-day trial period with up to 10,000 words
- Account required: Yes, registration required
- Premium access: Yes, three main plans (Creator: from $49/month ($39/month when paid annually); Pro: from $69/month ($59/month when paid annually); Business: individual pricing)
- AI models used: Combination of several large language models, optimized for marketing and content creation
Who is Jasper suitable for as a text generator?
Jasper is aimed at marketing and content teams who need to create high-quality content on a regular basis. Ideal for:
- Advertising copy and campaigns
- Blog articles and SEO-optimized content
- Social media posts
- Email marketing
- Product descriptions
Particularly suitable for companies, agencies and freelancers who need consistent and brand-appropriate texts.
Text style features
Jasper produces targeted, sales-oriented texts that are geared towards conversion and engagement. The content is clearly structured, uses persuasive language and is tailored to the respective target group.
Note on use
For optimal results, it is advisable to feed Jasper with clear instructions and specific information. Using the existing templates can significantly speed up the writing process and improve the quality of the content.
Advantages and Disadvantages of Jasper as a Text Generator summarized
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- Provider (year of release): neuroflash GmbH, Hamburg (2021)
- Free to use: Yes, with up to 1,000 words/month and 5 AI images
- Account required: Yes – small free tools available without registration
- Premium access: Five tariffs (Free: 1,000 words, 5 images; Lite: €9/month (10,000 words, 10 images); Starter: €30/month (unlimited words & images); Pro: €72/month per user:in (unlimited words & images, extended SEO functions, team functions); Business: price on request (unlimited use; API access))
- AI models used: GPT-3.5, GPT-4, GPT-4o (depending on tariff); DALL-E 3 and FLUX for image generation
Who is Neuroflash suitable for as a text generator?
Neuroflash is aimed at German-speaking content creators, marketers and agencies who value consistent brand communication, SEO-optimized content and efficient workflows. Particularly suitable for:
- Blog posts and articles
- Product descriptions
- Social media posts
- Email marketing
- SEO texts
Text style features
Neuroflash attaches great importance to structured, brand-compliant and SEO-optimized texts. The content is clearly structured, uses precise language and is tailored to the respective target group.
Note on use
For optimal results, it is advisable to feed Neuroflash with clear instructions and specific information. Using the existing templates can significantly speed up the writing process and improve the quality of the content.
Advantages and Disadvantages of Neuroflash as a Text Generator summarized
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The text-generating AI tools ChatGPT, Google AI Pro (Gemini), Claude, Jasper and Neuroflash differ significantly in terms of style, area of application and functionality. Each tool has individual strengths, which is why different recommendations are made depending on the use case.
ChatGPT impresses with its versatility and natural language. It is ideal for creative texts, everyday communication, brainstorming, dialog simulations as well as educational and learning topics. The ability to write in different tones and respond flexibly to instructions makes it a real all-rounder.
Google AI Pro (Gemini) scores with its close integration into Google Search. It delivers particularly structured, factual and information-rich content – ideal for research purposes, knowledge preparation and explanatory texts with well-founded sources. Anyone who values topicality and a factual basis is in good hands here.
Claude is strong when it comes to logical, consistent argumentation and processing long texts. The AI shines when it comes to professional, technical or legal texts and analyzing complex documents. Its clear language and structured way of thinking make it the first choice for fact-oriented areas of application.
Jasper was developed specifically for marketing, copywriting, and e-commerce. The tool creates effective advertising texts that are geared towards conversion and addressing target groups – for example for social media, product descriptions, advertising campaigns and email marketing. Agencies and content teams in particular benefit from its templates and branding options.
Neuroflash is the German-language specialist among the tools. It is particularly suitable for SEO-optimized blog articles, product texts and advertising content in German. Thanks to the close integration of WDF*IDF analyses and the possibility of AI image generation, it is a useful complete package for digital marketing in German-speaking countries.
To summarize: If you are looking for a creative all-rounder, choose ChatGPT. Gemini is ideal for fact-based content with a web reference, Claude for logical precision. Jasper and Neuroflash, on the other hand, are best suited for sales-oriented texts – with Neuroflash coming out on top for German-language content in particular.
Outlook: AI image generators – visual creativity with just a few clicks
In the next part of our series, we take a look at AI tools that generate images – from realistic to fantastic. Whether for marketing, presentations or social media: Image AIs such as DALL-E, Midjourney or Adobe Firefly are fundamentally changing the creative process. We show what their strengths are, where their limitations lie – and what users should look out for.
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