Nowadays, no company could afford to not have an online presence. The homepage has become a kind of business card for companies and is often the first point of contact for potential customers who want to get an idea of the services, prices, references and values of a company. The companies who appear at the top of the results when searching with search engines such as Google have a great advantage when it comes to gaining new customers. Search engine optimization (SEO) therefore has great potential to draw attention to one's own products and services, and thus also to increase turnovers and sales.
In order to be able to understand which SEO measures are paying off, whether you are actually achieving better search results for the desired search queries and how you are doing compared to your competitors, the use of SEO tools is very useful. We support you in setting up and using the popular SEO tools RYTE, SISTRIX and other tools for which we provide further information here. Feel free to contact us – we can help your business to optimize your search engine ranking and improve your visibility. In our blog post about SEO tools, we also present further tools with which you can positively influence your own ranking.
Ryte is a professional analysis tool that uses crawlers to check your website for technical and content-related problems that affect the search engine rankings of your website. Ryte shows serious errors on your website, such as inaccessible URLs or missing alt attributes. You get tips and hints on what can be improved on your website. In addition, you can actively analyse individual pages and thus solve the identified problems. With the WDF*IDF analysis, you receive keyword suggestions for a better ranking. Via interfaces to Google Analytics and Google Search Console, the SEO tool can use the data collected there for reports with analysis and charts. The advantage for you is that you do not have to switch between the different tools.
We use Ryte ourselves for our website and, as certified Ryte experts, we take care of the installation of the analysis software for you, including an account that gives you access to the data collected. In addition, we help you in personal consultations to identify and exploit opportunities for improvement.
Depending on the services you would like us to provide, we will take care of the technical or content-related improvement of your website in addition to the setup itself. Contact us and let us know your requirements. For example, we can offer you the following services.
Installation & Setup
Consultation & Advices
Sistrix is one of the most popular SEO tools in the German-speaking area and offers a wide range of analysis options for SEO & online marketing. Sistrix is particularly distinguished by its visibility index. The index shows how visible one's own page is in Google search compared to competitors. The higher the value, the better the visibility. Sistrix largely keeps it a secret how the indicator is calculated. What is known is that the visibility index is based on certain keywords that websites rank for. Depending on the search volume of a keyword, it is weighted more or less. The weighted ranking values for all examined keywords are then summed up for the analyzed page, from which the index value is then calculated.
In addition to the visibility index, Sistrix offers other tools such as ranking monitoring, keyword research, competitor analysis, backlink quality checks, AdWords campaign monitoring and the detection of SEO errors on a website.
We use Sistrix for our own homepage and can also provide our customers with Sistrix reports that help them to take appropriate SEO measures.
Represent companies better on Google
Improve the presentation of your business in Google search results and on Google Maps with your Google My Business profile. Optimized details will make you easier to find and increase the click-through rate of your website. We help you to achieve the best possible result.
Also, Google My Business allows you to get in direct contact with your customers by responding to questions and reviews.
Particularly important news can also be published in such a way that it is prominently displayed directly in your company's profile.
Your Google My Business profile offers numerous other advantages that are used differently depending on the industry. We will show you which features make sense for you and how to use them in the best possible way.
We stand by Your Side With Google's Tag and Tracking Tool
The Google Tag Manager is a tool that simplifies the work with analysis programs such as Google Analytics by inserting tags on your website. Tags are snippets of code that provide various marketing functionalities you can use for analysis and marketing purposes. Thanks to the Google Tag Manager, you don't need any coding skills to implement these tags, as it provides an easy-to-use user interface where you can make all necessary configurations. By using tags together with analysis programs, you can easily comprehend and improve the user experience of your website's visitors.
Do you need our help? Contact us without obligation!
As a digital agency, we help you with the initial implementation of the Google Tag Manager (GTM) and technically integrate the tool with your website. Feel free to contact us for a non-binding consultation!
Shopping cart tracking
Monitoring of link clicks
How does the Google Tag Manager work?
With the Google tool, the above mentioned processes can be tracked and recorded with so-called tracking codes. The Google Tag Manager is not really a tracking tool in its own function. Other tools are responsible for measuring and displaying the tracking results. For this reason, the Google Tag Manager can be linked to a variety of different marketing tools. Besides the connectivity to the "sister" Google Analytics and Google's own advertising platform Adwords, the Google Tag Manager also offers connections to external tools such as Bing Ads, Optimize, DoubleClick, to name just a few.
What are the benefits of Google Tag Manager?
The Google Tag Manager makes it possible to easily and uncomplicatedly place tags on a website. The tags load asynchronously and are loaded at the right moment when the page is loaded - only when the user has reached the point on the page where tracking makes sense. Since all tracking codes are combined in Google's Tag Manager, many of the tags only need to be defined once and can then be used again and again. This saves work and time.
With the integrated debugging solution of Google Tag Manager you can check the correct functioning of your tracking pixels. So you can check before publishing individual pages that everything works smoothly.
An extensive user management makes it easy to work with many users at the same time on Google Tag Manager. So you can work with agencies, different teams like marketing and development as well as external employees without any problems. Each user group can be given individual permissions that allow you to give individual users explicit access to specific areas and features of the tool.
The Google Tag Manager in web analytics everyday life
The Google Tag Manager does very well in everyday life thanks to numerous intelligent features. With A/B-Testing you can test the tag templates of different providers and compare them against each other. In addition, the conversion of Facebook and Adwords ads can be measured using prefabricated tag templates. Using so-called triggers, you can easily trigger certain tags for certain behaviors. This works according to the classic if X then Y-principle (example): If a user calls a page with "abc" (example.de/abc) in the URL -> triggers the following tag).
The alternative to Google Tag Manager: Tealium
The Google Tag Manager is not the only tag tool on the market. In addition to the Google Tag Manager, there is another recommended tool that we can recommend to tag the content on your website: Tealium. Tealium is not free, like the Google Tag Manager, but offers some additional features. We will be happy to help you choose the right tool for you and then support you with the integration and operation of the respective tool.