Mobile APPLICATIONS

There are various reasons for a company to have an app developed: A mobile app can be useful to simplify internal processes or to make training courses for employees easily accessible, for example. For companies with a particularly large number of employees, app solutions can save time in the long term.

Apps are of course particularly interesting in external communication. Mobile applications are popular for customer loyalty by regularly providing customers with vouchers and discount coupons and allowing them to participate in promotions. But they can also provide other information such as locations and information about availability or prices of products. An app may be particularly necessary if competitors also offer an app.

Even though there are many good reasons to use a mobile application in one's own company, it should be carefully considered whether an app is actually the best solution and how it can be strategically integrated with the other products and offerings. After all, the development costs for mobile applications can be very high, so an investment must be well considered.

The costs for an app cannot be named in a general way. The more functions, i.e. the more complex the development, the higher the costs. The operating systems on which the app is to run and whether the apps are programmed natively for different systems or with a hybrid solution such as React Native are also decisive factors. Depending on the provider, prices for the development of a simple app start at several thousand euros. Complex apps with many functions tend to cost in the five-figure range.

Depending on the complexity and scope of a mobile application, the duration of app development can range from a few weeks to many months. Simple apps can sometimes be released after just one or two months, while larger and more complex projects can take anywhere from a few months to over a year to develop.