Does my company need an app?
There are various reasons for a company to have an app developed: A mobile app can be useful to simplify internal processes or to make training courses for employees easily accessible, for example. For companies with a particularly large number of employees, app solutions can save time in the long term.
Apps are of course particularly interesting in external communication. Mobile applications are popular for customer loyalty by regularly providing customers with vouchers and discount coupons and allowing them to participate in promotions. But they can also provide other information such as locations and information about availability or prices of products. An app may be particularly necessary if competitors also offer an app.
Even though there are many good reasons to use a mobile application in one's own company, it should be carefully considered whether an app is actually the best solution and how it can be strategically integrated with the other products and offerings. After all, the development costs for mobile applications can be very high, so an investment must be well considered.