An app can help companies to optimize internal processes, provide employee training and strengthen customer loyalty. Mobile apps enable promotions such as vouchers, discount campaigns or location and product information. An app is particularly useful if competitors already offer similar solutions. The benefits, strategy and costs should be carefully weighed up before developing an app. Mobile applications offer great opportunities, but require a well-considered investment.
Specialized mobile apps for iOS and Android
We design and develop an app for the mobile platforms Android and iOS - from smartphones to tablets. Thanks to Facebook's React Native technology, we can develop a cross-platform and remain cost-efficiently up-to-date on the major operating systems. For the app project we accompany you from the initial idea to the publication in the digital stores and beyond that with the continuous further development. We plan together taking into account current trends, established procedures and current market requirements.
From the idea to the App Stores
Analysis & Planning
Step by step, we work with you to develop a plan to define the timeframe, content and financial framework of the app project. We take a look at the mobile market and the space it contains for your ideas.
In workshops and comprehensive consultations you will receive an overview and recommendations based on your ideas.
Concept & Design
Based on market insights and the created plan, we design a strategy for content and user guidance of the app. To ensure that nothing stands in the way of an optimal user experience, we coordinate rough sketches of the app with you in the form of wireframes. With these, we develop an interface with flawless aesthetics. We are then happy to build you a working prototype so that you can test the app before development.
Implementation & Beta tests
After concept and design follows the programming. We implement your wishes in several phases and continuously check the quality of the app. Via Apple's TestFlight and Google's Play Store, we provide alpha and beta versions to you and a group of people defined by you. In this way, the quality of the app is ensured again and again in several steps - All reported bugs are thus eliminated before the release.
Launch
At launch, your app will be published in the Google Play Store and iOS App Store, making it available for download on any classic smartphone worldwide.
In order to present your app optimally, we take care of the correct description and the presentation including screenshots and videos.
Quality assurance & maintenance
Of course, we will continue to support your app even after it has been published. We keep the app up to date, adapt the functions and contents together with you again and again. Furthermore, we always keep the app up to date with the latest technology and ensure continuous updates in order to always be compatible with the latest operating systems. Using a feedback system, we analyse user behaviour, the number of installations per operating system, device, country and technical details.
Technology – proven and highly up-to-date
We will implement your app with proven and modern technologies. There are different ways to develop an app, of which we would like to make a clear recommendation in the following. But we also want to mention other possibilities.
Progressive Web App
One option is to develop as a "Progressive Web App". In this case, we develop your app as a website that can be saved on the home screen via the browser. iOS and Android share the program code almost completely.
- Good performance
- Same look on all operating systems
- No installation necessary
- Features and interaction possibilities differ from those of well-known apps
- No publication in the App Stores
React Native
We prefer to use Facebook's open source technology React Native for app development. This enables simultaneous development for iOS and Android ("crossplatform"), whereby a large part of the program code can be used for both operating systems.
- High performance
- Release in Apple's App Store and Google's Play Store
- Allows access to many native features
- High customization possibilities for app design
Native
We develop apps separately for Android and iOS. In doing so, we exploit all the possibilities of both operating systems and thus guarantee maximum performance and user experience. This means almost double the effort - in contrast to our recommendation React Native.
- Publication in the App Stores
- Maximum performance
- Use of all possibilities of the terminal device
- Independent app required for each system
- Higher development costs than with React Native
Showcase
Features
- Push notifications for news
- Tracking of user behaviour (can be deactivated by the respective user)
- Google Maps integration for radius search and nearby offers
- Connection to a backend system with which the customer can view and edit the offers and user data contained in the app.
CityPower – Whitelabel Apps
CityPower – formerly Emscher Lippe Energie GmbH – supplies private, commercial and business customers in Gelsenkirchen, Bottrop and Gladbeck with electricity, natural gas and heat and also offers a wide range of other energy services.
The smartphone apps we developed for the CityPower network enable users to find CityPower Card offers. Regional offers can be filtered, for example, using a radius search. A login function gives registered users access to the administration of the CityPower Card.
Another bonus is that users can show their digital CityPower Card directly at event venues via the app, for example, to benefit from discounts.
FAQ
The costs for an app cannot be named in a general way. The more functions, i.e. the more complex the development, the higher the costs. The operating systems on which the app is to run and whether the apps are programmed natively for different systems or with a hybrid solution such as React Native are also decisive factors. Depending on the provider, prices for the development of a simple app start at several thousand euros. Complex apps with many functions tend to cost in the five-figure range.
Depending on the complexity and scope of a mobile application, the duration of app development can range from a few weeks to many months. Simple apps can sometimes be released after just one or two months, while larger and more complex projects can take anywhere from a few months to over a year to develop.
Contact us
Do you have an interesting idea for an app? We are looking forward to your inquiry. Contact us without obligation! We will be happy to advise you and show you the possibilities of turning your idea into reality and developing a mobile application.